Without a doubt, Bitcoin has gained popularity in almost every corner of the world. At present, new companies based on blockchain and Bitcoin are everywhere. These companies come in a variety of sizes and shapes. Consequently, many people want to run successful Bitcoin campaigns to popularize and market their brands.
Influencer marketing is growing at a particularly rapid rate in the cryptocurrency industry. If a company carries out this campaign correctly, it can be more profitable than other marketing strategies. However, marketing with influencers is not easy for all businesses. The following tips can help you run a successful Bitcoin campaign.
Study your audience
Studying and understanding your target audience will determine the success of your Bitcoin trading campaign. Because this knowledge will allow you to choose the best person or method to carry your messages.
Here are the questions you need to ask to study your audience:
- Who is your target customer?
- How can you reach your target audience?
- What are the interests of your target customers?
Nowadays, you can use most of the social networks to analyze your target audience when planning your Bitcoin trading campaign. This means you can quickly determine how to design or tailor your campaign to fit your target audience.
When working on your Bitcoin marketing campaign, aim to compare demographics so you know the right message to convey to your audience and the channel to use. For example, the site bitiq.org/es/ offers products or services related to Bitcoin or cryptocurrencies. Therefore, the company needs to focus on social media platforms like Youtube, Instagram and Twitter because they have developed presences. In this way, these sites can work with cryptocurrency influencers on these social media platforms to increase their popularity.
Work with influencers
Working with influencers is among the best ways to promote a Bitcoin-based business. Because the sheer volume of social media followers would give your startup more exposure. However, you also need to qualify content creators to prepare influencers’ messages for your target audience.
Avoid interfering too much with the influencer you work with as they already know what you want to achieve with your campaign. Instead, start off on the right foot by discussing your startup goals and strategies to achieve them. Then give your content creators and influencers the artistic freedom to do the work for you.
If you work with multiple influencers, understand that they have different personalities. While some would prefer artistic freedom, others would love for you to create content for them. Because of this, you will need a creative team to generate content for the influencer. So take some time to understand how influencers want to work with you to ensure the success of your Bitcoin trading campaign.
Keep it all simple
Bitcoin, virtual currencies and blockchain are relatively new concepts. So don’t bombard your audience with buzzwords and technical details. Instead, avoid industry jargon by simplifying everything for your audience.
If necessary, explain things in detail so that your audience understands without difficulty. Also use videos, images, and words to showcase your Bitcoin-based company’s messaging. This way, even non-technical people can understand your message and probably behave the way you want.
Instead of focusing on selling your cryptocurrency products, aim to solve your customers’ problems. It is better to explain how your products or solutions will solve your customer’s problems. For example, tell your audience the purpose of your Bitcoin project. The concept behind it and its business model.
Explain the problems your Bitcoin-based company aims to solve and how you will achieve your goals. Focus on illustrating how you will solve your customers’ problems instead of selling your products.
People have already used Bitcoin for a decade. However, some people still know very little about him. Follow these tips to ensure the success of your Bitcoin marketing campaign.