Instagram has over 1 billion monthly subscribers, Facebook over 2.5 billion, and Twitter has 330 million users globally. These numbers will keep increasing, and they tell us one thing-social media is here to stay with these nine social media marketing strategies
Almost all businesses whether big or small, new or old, online or offline are using social media platforms to market their business. It is the need of the hour as most people use social media for recommendations and checking reviews of brands and products.
The problem with the social media platform is getting new followers. Your old customers will engage with your posts and products. But you do want to expand and make more people a part of your community. To do that you need effective marketing strategies. Strategies that attract the millennials and other new customers to engage with your product and turn into leads.
Your business must keep working on getting new clients for your business. On social media, it is difficult, but with the right tactics, you can achieve this.
In this blog, we will discuss some of the best and most effective marketing strategies to attract a new audience to your social media and brand.
1. Identify the target audience for your brand
It is important to figure out your audience before you start making strategies to engage them with your content. If you don’t know who your audience is, what they want, what they don’t want, what income they make, and what is their common interest. It can be difficult to curate content for them.
Knowing this is crucial because customers are looking for the relevant and right information. If they don’t get that from your social media, why will they follow your brand?
Also, make a questionnaire of the sort that gives you an idea of what all you need to know about your customers and go from there.
When you know all this, you will be able to figure out which platform is perfect for you to connect with your customers as not all platforms fit every business.
There are tons of other factors that go into play while finding your target audience. Usually, those features will be similar to your older or existing customers. So, look for them, and it will become easy for you to find your new audience.
2. Keep eye on metrics for better result
One goal is to engage a new audience with the brand, and for that, we need to work with real-time metrics. Likes are not the way to go, then what are?
Here are the metrics that matter the most:
Reach: How many new people are watching your posts? This metric is more important. Tracking the reach of how many posts are reaching the user’s feed is more crucial than likes.
Engagement: Knowing how many people interacted with your content of the total people who saw the post is important. If more people engage with your content, it has a higher chance of turning into a lead.
Performance of hashtags: How many people used your brand hashtags? Or what hashtags had the most engagement? Questions to these answers are important as well.
3. Survey your target audience
To be sure that you are embarking on the right social media, you need to survey your customers. Ask them questions like:
Which platform do they like the best?
Do they read blogs and the names of the blogs?
What types of accounts do they like to follow?
Knowing answers to these questions are important as your target audience comprises different demographics. So, you want to be on at least two platforms to cover all the target customers.
4. Determine the size of your target customers
When you look at the data of people interested in social media, you will find tons of people. It can be a big size which you don’t want to engage with. Frankly, because it will cost more money and some of these people might not fit your criteria. So, you have to narrow your window and determine the size of the audience according to your niche.
For instance, if you run a food chain, look for people who are interested in your food, and don’t like the ones of your competitors. It will help you get a new audience for your social media.
5. Know what your competitors are doing
It is important to know what your competitors are up to. What strategies are they using to get a new audience for their social media platforms? You are not analyzing your competitors to copy or use the same strategies as theirs. It is to know what is working for them and what is not.
When you know this, you know what mistakes you don’t have to make. It can help your campaign. To know this, check the social pages of your competitors or use an analytical tool.
6. Use groups on Facebook to find your audience
If you are a sole entrepreneur, you can use this trick to get new customers. All you have to do is be part of Facebook groups of your niche and connect with those people. Tell them about your business, and how it can help them.
7. Tailor the content as per your audience
You want to write content that is relevant to your audience. You need to curate the content for your audience so that they feel encouraged to read it and share it with their peers.
You can take a survey to find out what they want to see. Or you can experiment with tons of content and see what works best with your audience.
8. Make use of Instagram polls and stories
It is important to reach your audience and know what they like. Why not ask them? Using Instagram’s poll’s feature, you can ask people if they liked your content or what they prefer?
Make Instagram stories to interact with them, and also find what you are looking for.
Interacting with your customers is truly important. So, respond to their DMs, and answer to their comments. It will help build a community that will stand by you like a mountain.
Be sure to follow these tips, and you will find a new target audience soon. v